Before the first in-game buy

Five things to settle with the client.

• Which players matter: age, country, the kind of game they choose.
• Which devices to cover: phone, computer, console, or all three.
• Which creatives exist already and can be adapted to a wall or a screen.
• Who on the team follows delivery during the flight.
• How the result will be compared with the rest of the media plan.

Gadsme works with agencies on each of these points. Contact details are on gadsme.com.